KPMG+生成式人工智能的商业价值-20页

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An exclusive KPMG survey shows

how top leaders are approaching this

transformative technology

Generative AI:

From buzz to

business value

kpmg.com

1Generative AI: From buzz to business value

Overnight, generative artificial intelligence (AI)

has become a global sensation. Predictions of

its potential impact on society, employment,

politics, culture, and business fill the media and

the internet. Business leaders are intrigued

by the possibilities and are convinced that

generative AI is truly a game-changer.

KPMG launched its 2023 KPMG Generative

AI Survey in March to look beyond the hype

and understand how enterprises can make

progress toward real, meaningful generative

AI results. The chief finding: Across industries

and functions, more than three-quarters of

executives (77 percent) see generative AI as by

far the most impactful emerging technology they

will use, and 71 percent plan to implement their

first generative AI solution within two years.

The possibilities for using generative AI to

transform how enterprises create content,

engage users, develop software, and analyze

data appear limitless. But, as with many

emerging technologies, the path from buzz to

business value is not simple or straightforward.

Generative AI is still in its infancy and evolving

rapidly. Before executives invest in broad

adoption, they have many unanswered questions

about security, reliability, impact on jobs, and

potential value. Executives in our survey cite lack

of talent, cost issues, and unclear applications as

top barriers to implementation.

This report is based on survey data from

300 executives from across industries and

geographies, as well as the insights of KPMG

advisers in artificial intelligence, technology

enablement, strategy, and risk management.

The bottom-line assessment: Harnessing

the transformative power of generative AI

will require a balance of speed—first-mover

advantage could be powerful—with thoughtful

planning and careful risk mitigation. We discuss

the why, where, when, and how of generative

AI adoption, and offer practical insights for

responsibly integrating generative AI solutions

into individual organizations. Our goal is to

help guide the critical dialogue taking place

in C-suites about how to use generative AI

to empower employees, work smarter, and

compete better.

Introduction

Harnessing the transformative power of

generative AI will require a balance of speed

with thoughtful planning and careful risk

mitigation.

Survey highlights

of respondents expect generative AI to have

the largest impact on their businesses out of all

emerging technologies.

77% think generative AI implementation introduces

moderate to high-risk concerns.

92%

are still at the initial stages of evaluating risk and

risk-mitigation strategies for generative AI.

47%

believe generative AI will increase workforce

productivity.

73%

will implement their first generative AI solution

within the next two years.

71%

Top risk focus areas:

Cybersecurity and

data privacy

Top barriers to implementation:

Lack of skilled talent,

cost/lack of investment,

and lack of clear business case

Top functional areas being explored:

IT/tech and operations

64% believe generative AI will help their business gain

a competitive advantage over competitors.

Opportunities: Challenges:

Generative AI: From buzz to business value

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标签： #人工智能

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AnexclusiveKPMGsurveyshowshowtopleadersareapproachingthistransformativetechnologyGenerativeAI:Frombuzztobusinessvaluekpmg.com1GenerativeAI:Frombuzztobusinessvalue010203040506©2023KPMGLLP,aDelawarelimitedliabilitypartnershipandamemberfirmoftheKPMGglobalorganizationofindependentmemberfirmsaffiliatedwi...

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