79、TIKTOK品牌手册

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TikTok

For Business

Brand Guidelines

TikTok For Business Brand Guidelines

TikTok For Business Brand Guidelines Table Of Contents

Typography

• Brand Typefaces

• Sofia Pro Substitutes

• Sofia Pro So Substitutes

• Typography System

• Headline Treatment

• Localization

• Things to Avoid

Color

• Color Palette

• Color Rules

• Things to Avoid

Design Toolkit

• Tool kit Overview

• Bubbles

• Rounded Rectangles

• Patterns

• Pattern Application

• Emphasis Marks

• Things to Avoid

Imagery

Photography Guidelines

Diversity

Photography Application

Things to Avoid

Video Rules

Do’s & Don’ts

Advertising Guidelines

Videos

Stills

Graphics

Banners

Do’s & Don’ts

Messaging

The Platform

Personality

Tone of Voice

Brand Treatment in Copy

TIKTOK FOR BUSINESS BRAND GUIDELINES

Table of

Contents

Design System

Design Inspiration

Design System Overview

Logo

• Logo Lockups

• Social Lockups

• Color Variations

• Scale

• Clearspace

• Partnerships

• Placement

• Rotation

• Logo Animation

• Application

• Things to Avoid

TikTok For Business Brand Guidelines

To inspire creativity and bring joy.

PLATFORM OVERVIEW

TikTok is the leading destination for short-form mobile video and our mission is to

inspire creativity and bring joy. The platform is a home for creative expression

through videos that create a genuine, inspiring, and joyful experience.

Platform Overview

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TikTokForBusinessBrandGuidelinesTikTokForBusinessBrandGuidelinesTikTokForBusinessBrandGuidelinesTableOfContentsTypography•BrandTypefaces•SofiaProSubstitutes•SofiaProSoSubstitutes•TypographySystem•HeadlineTreatment•Localization•ThingstoAvoidColor•ColorPalette•ColorRules•ThingstoAvoidDesignToolkit•To...

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