全球企业生成式AI应用现状调研报告（英）-德勤-2024.1-34页

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Now decides next:

Insights from the leading

edge of generative AI adoption

Deloitte’s State of Generative AI in the Enterprise

Quarter one report

January 2024

Foreword

Now decides next

The arrival of generative AI heralds disruption and

opportunity across industries. Organizations are

exploring how generative AI can be used to unlock

business value, supercharge eciency and productivity,

and open the door to entirely new products, services

and business models. As business leaders contend

with this new technology and make decisions about the

future of the enterprise with generative AI, it is helpful

to keep one’s nger on the pulse of adoption.

To that end, The State of Generative AI in the Enterprise:

Now decides next, captures the sentiments of 2,835

business and technology leaders involved in piloting or

implementing generative AI in their organizations. In this

inaugural release of the quarterly report series, leaders

indicated persistent excitement for using generative

AI and many expect substantial transformative

impacts in the short term. Yet, they also acknowledged

uncertainty about generative AI’s potential implications

on workforces and society as the technology is

widely scaled, calling for greater investment in talent,

governance and global collaboration.

From these wave one insights, we can gain a clearer

picture of how leaders are using generative AI,

challenges, and lessons learned thus far. This helps

reveal some of the essential questions leaders should

be asking now and actions they should be taking to

prepare their enterprise for what comes next.

There is still much to discover with generative AI.

As it matures and is deployed at scale for a litany of

applications, new questions and challenges will become

clearer. Our quarterly reports will be available to help

you make sense of this fast-moving space, consider

practical guidance based on what we have learned,

and take a forward-looking view in your business

future with generative AI.

Learn more about the series and sign up for updates at

deloitte.com/us/state-of-generative-ai.

Deborshi Dutt, Beena Ammanath, Costi Perricos and

Brenna Sniderman

Will generative AI (gen AI) be the greatest, most impactful technology innovation in

history? Will it completely transform how humans live and work? Or will it turn out to

be just another technology du jour that promised revolutionary change but ultimately

delivered only incremental improvement? Right now, we can’t be certain.

What we do know is that many breakthrough technologies of the past have followed

a common adoption pattern: initial awareness; excitement that led to hype; mild

disappointment as hype met reality; and then explosive growth once the technology

reached critical mass and proved its worth.

Generative AI seems to be following the same pattern, only much, much faster. ChatGPT

was publicly released on November 30, 2022, largely as a technology demonstration.

Two months later, it had already attracted an estimated 100 million active users—

making it the fastest-growing consumer application in history.1

Since then, generative AI has continued to advance by leaps and bounds and many new

tools and use cases have emerged—providing a powerful glimpse at the technology’s

vast potential to transform how people live and work.

Now decides next: Insights from the leading edge of generative AI adoption

Introduction

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Nowdecidesnext:InsightsfromtheleadingedgeofgenerativeAIadoptionDeloitte’sStateofGenerativeAIintheEnterpriseQuarteronereportJanuary2024ForewordNowdecidesnextThearrivalofgenerativeAIheraldsdisruptionandopportunityacrossindustries.OrganizationsareexploringhowgenerativeAIcanbeusedtounlockbusinessvalue,s...

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