2024企业电子商务销售和在线平台的作用研究报告英文版-联合国贸发会议

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Business e-commerce sales

and the role of online platforms

UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT

Geneva, 2024

UNCTAD Technical notes on ICT for development | No. 1

This work is available through open access, by complying with the Creative Commons licence

created for intergovernmental organizations, at http://creativecommons.org/licenses/by/3.0/igo/.

The ndings, interpretations and conclusions expressed herein are those of the authors and do

not necessarily reect the views of the United Nations or its ofcials or Member States.

The designations employed and the presentation of material on any map in this work do not imply

the expression of any opinion whatsoever on the part of the United Nations concerning the legal

status of any country, territory, city or area or of its authorities, or concerning the delimitation of

its frontiers or boundaries.

Mention of any rm or licensed process does not imply the endorsement of the United Nations.

Photocopies and reproductions of excerpts are allowed with proper credits.

This publication has not been formally edited.

United Nations publication issued by the United Nations

Conference on Trade and Development

UNCTAD/DTL/ECDE/2024/3

eISBN: 978-92-1-106449-0

iii

Table of contents

E-commerce is an increasingly important sales channel for

businesses ......................................................................................... 1

Newly available statistics on business e-commerce sales ........... 3

Developing economies have room to grow e-commerce .............. 7

The economic scale of business e-commerce sales varies .......... 9

Only a small minority of business e-commerce sales

take place internationally ............................................................... 15

Business-to-consumer e-commerce is increasing ...................... 23

Transactions through online platforms have

sharply increased ............................................................................ 31

Conclusions ..................................................................................... 35

References ........................................................................................ 37

Annex A.

Sources for e-commerce sales values and associated gures ............. 38

Annex B.

Sources for international e-commerce ................................................ 41

Annex C.

Sources for online retail sales ............................................................. 43

Annex D.

Sources for online platformtransactions .............................................. 46

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Businesse-commercesalesandtheroleofonlineplatformsUNITEDNATIONSCONFERENCEONTRADEANDDEVELOPMENTGeneva,2024UNCTADTechnicalnotesonICTfordevelopment|No.1©2024,UnitedNationsThisworkisavailablethroughopenaccess,bycomplyingwiththeCreativeCommonslicencecreatedforintergovernmentalorganizations,athttp://creat...

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