品牌价值-中东最有价值和最强大品牌150强的2024年度报告（英）-2024.4-69页

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Middle

East

150

2024

The annual report on the most valuable and strongest Middle Eastern brands

April 2024

brandirectory.com/middle-east 3

Contents

About Brand Finance 5

Foreword 6

David Haigh, Chairman & CEO, Brand Finance

Ranking Analysis 12

Sector Rankings & Analysis 22

Oil & Gas 24

Banking 26

Telecoms 28

Airlines 30

Utilities 32

Logistics 34

Insurance 36

Healthcare 38

Mining, Metals & Minerals 40

Real Estate 41

Brand Value Ranking (USDm) 42

Brand Guardianship Index 46

Brand Spotlights 52

ADNOC 54

du 58

e& 62

KFSH&RC 68

Ma'aden 72

Mashreq 76

Mobily 80

PureHealth 86

QNB 90

Saudia 94

stc 98

Zain 102

Methodology 106

Our Services 116

Our teams have experience

across a wide range of disciplines

from marketing and market research,

to brand strategy and visual identity,

to tax and accounting.

Unique combination

of expertise

Brand Finance, a chartered accountancy

rmregulatedbytheInstituteof

Chartered Accountants in England and

Wales,istherstbrandvaluation

consultancy to join the International

Valuation Standards Council. Our experts

crafted standards (ISO 10668 and ISO

20671)andourmethodology,certiedby

AustrianStandards,isociallyapproved

by the Marketing Accountability

Standards Board.

Priding ourselves

on technical credibility

We put thousands of the world’s biggest

brands to the test every year. Ranking

brands across all sectors and countries,

we publish over 100 reports annually.

Quantifying the nancial

value of brands

Brand Finance was set up in 1996 with

the aim of 'bridging the gap between

marketingandnance'.Formorethan25

years, we have helped companies and

organisations of all types to connect

their brands to the bottom line.

Bridging the gap between

Marketing and Finance

About

Brand Finance

The world's

leading brand

valuation

consultancy.

For business enquiries, please contact:

Savio D'Souza

Senior Director

s.dsouza@brandfinance.com

For media enquiries, please contact:

Penny Erricker

Global Press Enquires

p.erricker@brandfinance.com

For all other enquiries:

enquiries@brandnance.com

+44 207 389 9400

www.brandnance.com

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MiddleEast1502024TheannualreportonthemostvaluableandstrongestMiddleEasternbrandsApril2024brandirectory.com/middle-east 3©2024Allrightsreserved.BrandFinancePlc.ContentsAboutBrandFinance5Foreword6DavidHaigh,Chairman&CEO,BrandFinanceRankingAnalysis12SectorRankings&Analysis22Oil&Gas24Banking26Telecoms28...

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