2022年电子商务未来趋势--中东及非洲地区（AMEA）（en）-FedEx-68页

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What’s Next In E-Commerce:

6 Trends Shaping The Future

The information provided in this document does not, and is not

intended to, constitute legal and/or business advice; instead, the

information contained herein is for general informational purposes

only. Readers of this document should contact their own advisor to

obtain advice with respect to any particular matter or topic

addressed herein. The content in this document is provided on an

“as is” basis; FedEx makes no warranties or representations in

relation to the currency, accuracy and/or sufficiency of the

information set out herein and shall not be liable for any reliance

placed on the same. For the avoidance of doubt, any and all liability

with respect to actions taken or not taken based on the contents of

this document are hereby expressly disclaimed.

Where are we?

As markets around the world continue to emerge from the global

pandemic, it’s a good time to take stock of the significant changes that

have taken place during the last few years, a time of immense upheaval

for the retail business environment. Which e-commerce developments are

here to stay and how will the next innovations in digital technology impact

the future of retail?

What’s Next in E-Commerce: 6 Trends Shaping the Future

INTRODUCTION

What are the key trends?

The key trends, identified and discussed in this white paper,

span the overall “revolution” in e-commerce that has taken

place and continues to evolve at pace; the tensions SMEs

face around ‘last-mile’ delivery in the face of heightened

consumer demand for greater logistics sustainability; the

significant impact of the ‘Great Resignation’ on SME’s ability

to retain, nurture and recruit new talent across the region;

and ultimately point to ways in which SMEs can leverage

innovations around the consumer interface to target and

generate profitable revenue from the resulting

opportunities.

Some of the eleven AMEA markets researched extensively

for this white paper have been and will continue to be more

impacted than others, but all of the identified trends are

visible across the region.

SMEs and Consumers throughout AMEA are in for

interesting, exciting times. This paper points to the need for

SMEs to constantly challenge themselves to innovate and

remain ahead of the curve.

Sources: 2. Bain & Company –The Future of Retail in Asia-Pacific; 3. Euromonitor –Top 100 Retailers in Asia 2021; 4. Statista –The Rise of the Asian Middle Class

Why is AMEA1so important?

A region of 48 countries of enormous diversity and different levels of

retail maturity offers great insight into recent and future developments

in e-commerce.

Indeed, Asia Pacific is driving forward the retail industry, generating

about three-quarters2of global growth, and is predicted3to see the

highest value sales CAGR for retailing during 2020-2025, with increased

digitalization, connectivity and demographics being key drivers.

One example of this is the expanding middle class driving e-commerce

growth across the region: the 2 billion Asians estimated to be members

of the middle-class right now is predicted4to increase to 3.5 billion by

2030.

1. AMEA is used throughout this report to refer to the Asia Pacific, Middle East and Africa region.

Six key trends across AMEA

E-Commerce Revolution

The Covid pandemic has hot-housed e-commerce growth

across the AMEA region and Marketplaces are increasingly

influential. SMEs are excited by the resulting opportunities

and ready to capitalize. Consumers are also broadly positive

about the heightened importance of e-commerce in their

shopping experiences.

Service Experience Mismatch

There is a significant gap between SMEs’ assessment of

their own performance across a range of customer

experience metrics and how Consumers experience this

in reality. SMEs need to up their game to ensure that

they do not lose customers as the market continues to

evolve.

Talent Challenge

SMEs across AMEA are finding the Great Resignation very

challenging right now –this is hitting them hard and causing

headaches at a time when they are looking to increase

headcount by recruiting new e-commerce talent to drive

their business forward.

Sustainability Tensions

Whilst SMEs and Consumers are both very aware of the

need for sustainability, in their words, their choices and

their actions, it’s tough to get the balance right. Overall,

SMEs tend to under-estimate how important

sustainability is to Consumers.

More Effective E-tailing

SMEs are already offering or planning to offer newer

payment options, and targeting audiences more effectively

e.g., through personalization and shoppertainment –and

Consumers are very receptive to innovations in these areas.

Shopping Festivals

E-commerce events continue to make a difference to AMEA

Consumers –in fact, many would like even more. There is also

a clear need from SMEs for increased logistics support

during key pinch points.

What’s Next in E-Commerce: 6 Trends Shaping the Future

EXECUTIVE SUMMARY

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What’sNextInE-Commerce:6TrendsShapingTheFutureTheinformationprovidedinthisdocumentdoesnot,andisnotintendedto,constitutelegaland/orbusinessadvice;instead,theinformationcontainedhereinisforgeneralinformationalpurposesonly.Readersofthisdocumentshouldcontacttheirownadvisortoobtainadvicewithrespecttoanyp...

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